Thu. May 30th, 2024


Midea Unveils Stark Awareness Gap in Heat Pump Technology Among Homeowners and Contractors

  • Midea reveals that more than half of homeowners are not fully aware of heat pumps and their function
  • 80% of homeowners claim to know what a heat pump is, but over half are uncertain about its capabilities
  • Nearly half of homeowners indicate that the main reason they would be hesitant to switch to a heat pump is because they don’t know anything about it
  • 70% of contractors indicate they do not know that today’s advanced heat pumps are able to generate 100% heat output to a minimum temperature of -4°F
  • 53% of homeowners are unaware that installing an advanced heat pump system may qualify them for federal tax credits
  • More than a quarter of millennial homeowners say they would be willing to invest more than $15,000 if it meant saving money on future energy bills

Midea, the world’s largest producer of major appliances and a leading innovator in the HVAC industry, conducted a survey that revealed a significant awareness gap among homeowners and contractors regarding heat pump technology. More than half of homeowners surveyed were not fully aware of heat pumps and their function, leading to hesitation in considering their purchase. The survey also found that many homeowners and contractors were unaware of the capabilities of modern heat pumps, with a large percentage unsure of the pumps’ ability to provide both heating and cooling. A lack of understanding about the technology was cited as the main reason homeowners would be hesitant to switch to a heat pump.

The survey also revealed that many contractors were unaware of the advanced features of modern heat pumps, such as their ability to generate 100% heat output at temperatures as low as -4°F. However, after learning more about the performance and cost-saving benefits of modern heat pumps, the majority of contractors expressed a willingness to consider switching to a heat pump in their own homes.

The survey also highlighted a lack of awareness of incentives for installing modern heat pump technology. Over half of homeowners surveyed were unaware that installing an advanced heat pump system may qualify them for federal tax credits. However, after learning about federal and regional tax incentive programs, the majority of homeowners expressed a greater likelihood of considering a heat pump installation.

Midea emphasized the importance of increasing awareness and understanding of heat pump technology among homeowners and contractors. The company highlighted the role of federal and regional legislation and incentives in driving the adoption of heat pumps. Midea is at the forefront of developing advanced heat pump solutions and is committed to educating consumers and contractors about the benefits and incentives of these technologies.

Recent lab tests of Midea’s forthcoming 3-ton cold-climate heat pump system achieved 118% of rated capacity heating output at -15°F. The Midea system also demonstrated high efficiency despite operating at a temperature 20°F below the testing standard. With ongoing advancements in heat pump technology, adoption is expected to continue to increase in the coming years.


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