Thu. May 30th, 2024





TLDR:

  • INVIDI Technologies and Tata Play partner to introduce targeted advertising on linear TV channels in India
  • The collaboration leverages addressable advertising technology to deliver personalized ads to over 20 million connections

INVIDI Technologies and Tata Play have joined forces to revolutionize TV advertising in India with data-driven addressable advertising. This partnership marks a significant milestone in the evolution of television advertising in the country. INVIDI’s innovative technology enables Tata Play to deliver personalized ads to millions of viewers, creating new opportunities for advertisers to reach their target audience effectively. Addressable advertising opens doors to a new realm of possibilities, allowing ads tailored to specific regions or audience cohorts. This move aligns with the global trend towards more targeted and data-driven advertising, placing India at the forefront of industry innovation.

Full Article:

INVIDI Technologies, a global leader in advanced TV advertising solutions, has partnered with Tata Play, India’s leading content distribution and Pay TV platform, to introduce targeted advertising on linear TV channels. This collaboration leverages INVIDI’s addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections.

Addressable advertising has the potential to transform television advertising in India by allowing advertisers to tailor ads to specific regions or audience cohorts. This not only maximizes advertising campaign impact but also increases the value of Tata Play’s advertising inventory. Harit Nagpal, Managing Director and CEO of Tata Play, believes that addressable advertising will be a game-changer for advertisers, enabling small and regional brands to reach national TV viewers.

Prasad Sanagavarapu, Managing Director of India and EMEA for INVIDI Technologies, expressed excitement about the partnership with Tata Play. He sees this collaboration as a significant stride toward a future where advertising is optimally relevant and engaging. By delivering personalized and targeted content, INVIDI aims to redefine the viewer’s relationship with advertising, creating a more meaningful experience. The launch of addressable advertising solutions by INVIDI and Tata Play is expected to reshape the television advertising landscape in India.

Overall, the partnership between INVIDI and Tata Play represents a significant leap forward in the evolution of television advertising in India. By embracing addressable advertising, the industry is putting viewers at the center of the advertising experience and aligning with global trends in targeted advertising. This transformative move is set to elevate the standard of TV advertising in India and drive innovation in the industry.


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