Tue. May 28th, 2024

The hyper-charged, technology-forward mindset of the 2020s has created challenges and opportunities for businesses considering workplace design and technology integration. As in the 1920s, workplace designers rest on the foundation of design aesthetic, but technology advances, including AV and IT integration, require a new approach to design execution. Design aesthetics in the 1923 office layout gave way to legendary architects who melded art, technology, and bohemia. By the late 1930s, the European concept of office landscapes changed space functionality and design. Today, technology advancements still drive space layout and design, but trade-offs between functionality and design remain. There is concern that IT and AV teams and design and space teams are not collaborating early in the design process, leading to budgeting that favors tables and furniture over TVs and speakers. Architects and consultants that sit between the two teams and work to create form and function in office spaces struggle to ensure both sides are pleased with the design. Modern industrial technology and design often merge functionality needs with the branding and packaging requirements of each product. This leads to technology-first workspaces and avoids design balance, often creating either sterile, drab spaces or those that inadequately plan for design. Executives are demanding that employees return to work while employees require flexibility. Relevant business outcomes rely on resolving these issues. In a Deloitte survey, 75% of workers consider collaboration important and only 1 in 3 considered their organization’s collaboration tools to be lacking. Collaboration results in customer sales and satisfaction, improved product quality, and innovation in business. Aesthetics and technology are critical to a successful modern office as a collaboration center. Technology companies miss opportunities to add value through design. To collabroate, tech professionals must address style and outcomes delivered.

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