Wed. Dec 11th, 2024

The annual National Retail Federation (NRF) 2024 show, set to take place at the Javits Center in New York from January 14-16, will spotlight the growing intersection of foodservice and technology. Key highlights of the event include:

  • The Foodservice Innovation Zone, an interactive exploration of technologies transforming the customer foodservice experience.
  • Over 50 tech-focused booths and various sessions led by foodservice innovators.
  • Keynote speaker Earvin “Magic” Johnson, basketball legend, businessman and entrepreneur, discussing his own journey and insights into strategic partnerships and economic development.

The dedicated Foodservice Innovation Zone aims to assist businesses in exceeding customer expectations, increasing consumer dwell time and sales. Thus, it is not limited to one industry but caters to a broad audience, including convenience stores, restaurants, grocery stores, and non-traditional environments.

Notably, NRF 2024 will also feature basketball legend and entrepreneur Earvin “Magic” Johnson as the keynote speaker. A successful businessman and philanthropist as well, Johnson will share insights from his expansive career trajectory and his work towards empowering communities through strategic alliances.

Apart from Johnson, other industry heavyweights scheduled to appear at NRF 2024 include CEO’s from BJ’s Wholesale Club, Walmart U.S., Levi Strauss & Co., Ulta Beauty, Under Armour, Moët Hennessy, and PepsiCo Foods North America, amongst others. With approximately 38,000 attendees from nearly 100 countries and over 6,200 brands being represented, the NRF 2024 show is expected to provide invaluable industry insights from leaders of some of the world’s largest companies.

Based in Washington, D.C., NRF serves to empower the retail industry, America’s largest private-sector employer, contributing $3.9 trillion to the annual gross domestic product and supporting one in four U.S. jobs.

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