In the article “Hotel Technology Forecast: 2024 is the Year to Remove the Blindfold on the On-Property Experience,” Speleos Dravillas, Chief Revenue Officer at Nomadix, Inc, discusses five guest experience trends that hoteliers need to be aware of in the coming year.
Key points from the article include:
- Despite the push toward digital transformation, hoteliers struggle to offer guests a truly futuristic experience.
- Visibility into guests’ on-property experiences is the missing piece of the puzzle for the hospitality industry.
- Predictive analytics, automation, and generative AI have the potential to transform the guest experience, but first, hoteliers need to collect the right data.
- Mobile devices will play a crucial role in gathering on-property experience data, allowing hoteliers to deliver personalized offers and experiences.
- In order to handle the increased data demands, hoteliers will need to invest in upgraded infrastructure with reliable and fast connectivity.
- Integration across departments and a cohesive strategy are necessary to optimize the guest experience and make the most out of customer engagement strategies.
- The use of smart room technology can bridge the technology divide between guests’ home and hotel experience, providing a more sophisticated and personalized guest experience.
In conclusion, hoteliers must remove the blindfold on guests’ on-property experiences in order to deliver a consistent and relevant engagement strategy that keeps loyal customers coming back and attracts new ones with a futuristic experience.