Key Points:
- Victory Live, a technology platform, specializing in sports and entertainment, event management, data, and ticketing software and solutions, launches a rebranding initiative and unveils a new visual identity.
- Sathish Gaddipati joins the company as Chief Technology Officer, bringing with him over two decades of tech leadership experience across verticals such as media & entertainment, financial technology, and transportation.
Victory Live, a technology platform focusing on sports and entertainment, event management, data, and ticketing software and solutions, announced a rebranding initiative and the appointment of Sathish Gaddipati as Chief Technology Officer (CTO).
The rebranding effort embodies the strategic integration of Ticket Evolution, DTI Management (DTI), and 1Ticket brands under an integrated business headed by CEO Sam Soni. Although rebranded as Victory Live, the brands will continue to market under their respective names to differentiate Victory Live’s product offerings. These include Ticket Evolution, a B2B event ticket marketplace; DTI Management, a ticketing software platform; and 1Ticket, a technology suite for professional ticket sellers.
Additionally, Victory Live introduced its renewed vision “Connecting the World of Live Experiences”, which highlights its commitment to serving as a hub linking stakeholders in the ticketing ecosystem.
Newly appointed CTO, Sathish Gaddipati, will lead technology development and supervise the company’s engineering and product organizations. Mr. Gaddipati has spent over two decades designing and creating distributed platforms, SaaS products, and data & analytics platforms, across various verticals. His most recent role was CTO of Passport, a mobility software and payments company.
“I am excited for the opportunity to join the Victory Live team,” said Mr. Gaddipati. “Sam is an innovative entrepreneur and I look forward to working with him and the team to grow the business and to empower our clients and business partners through our technology solutions.”
Victory Live was launched in November 2021 by Founder & CEO Sam Soni and is backed by Clearlake Capital Group. It provides end-to-end software and service platform for the ticketing industry and manages thousands of sports and events tickets on behalf of both professional resellers and ticket rightsholders.