Key Points:
- The celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, has authored a new book titled ‘Marketing 5.0: Technology for Humanity.’
- The book, usually sold for $17, is available for free download exclusively for BetaNews readers until December 27.
- ‘Marketing 5.0’ provides insights and recommendations to help marketers navigate the digital transformation of business, changing customer behavior, and the integration of technology in marketing tactics.
‘Marketing 5.0: Technology for Humanity’ is an essential guidebook by Philip Kotler to modern marketing that addresses the challenges marketers confront in the age of digital transformation. The book presents actionable recommendations to integrate technological advancements and the changing trends in consumer behavior successfully.
In the likeness of his best-selling Marketing X.0 series, Kotler covers the crucial topics necessary to understand and effectively apply modern marketing strategies. These topics include artificial intelligence for marketing automation, agile marketing, ‘segments of one’ marketing, and contextual technology among others.
More advanced marketing technologies such as facial recognition and voice tech, future trends in Customer Experience (CX), transmedia storytelling, and the “Whatever-Whenever-Wherever” service delivery model are also explored in the book. The book touches on the “Everything-As-A-Service” business model, the usage of Internet of Things and blockchain in marketing, and marketing implications of virtual and augmented reality. The role of corporate activism in marketing is a notable inclusion as well.
Targeting traditional and digital marketers, as well as students and teachers of marketing and business, ‘Marketing 5.0’ aims to revitalize the field of marketing with innovative insights and recommendations that go hand in hand with technological advancements.
BetaNews is offering readers a free download of ‘Marketing 5.0: Technology for Humanity’, which generally retails for $17. Interested individuals must enter the necessary details and click the download button on the BetaNews site before December 27, when the offer expires.