TLDR:
Salesforce has launched its Salesforce Startup Program in Singapore to support the growth and innovation of the country’s startup ecosystem. The program provides startups with access to the Salesforce ecosystem, including AI-powered products, mentorship programs, and joint go-to-market opportunities. Participants also have access to Salesforce Ventures, the company’s dedicated investment arm. The program is in partnership with Digital Industry Singapore (DISG), providing DISG’s network of startups with program benefits. Singapore has established itself as a leading startup hub, ranking 8th globally for its favorable ecosystem and access to talent. The AI revolution presents new growth opportunities for startups, with up to $215 billion in gross value expected by 2035. Salesforce aims to support Singapore startups and drive innovation through this program, which is the second of its kind after the program’s launch in India in 2021.
Salesforce has announced the launch of its Salesforce Startup Program in Singapore, aimed at fostering growth and innovation within the country’s startup ecosystem. The program aims to provide Singapore startups with access to the extensive Salesforce ecosystem, including AI-powered products, mentorship programs, and joint go-to-market opportunities. Participants in the program will also have access to Salesforce Ventures, the company’s dedicated investment arm that invests in companies based on viability and relevance. Digital Industry Singapore (DISG) has been named as the inaugural partner of the program, providing startups within DISG’s network with access to the program’s benefits.
Singapore has established itself as a prominent startup hub, home to around 4,000 tech startups and over 400 venture capital managers. Startup Genome ranks Singapore 8th globally as a favorable ecosystem for startups, particularly for its ease of doing business and access to top talent. The ongoing AI revolution presents new growth opportunities for startups in Singapore, with a potential gross value of up to $215 billion by 2035.
Sujith Abraham, Senior Vice President and General Manager of Salesforce ASEAN, stated that Singapore’s startup ecosystem offers many opportunities for startups to scale, innovate, and thrive. As AI continues to transform the business landscape, startups are seeking guidance, expertise, and access to trusted tools and technologies to fully capitalize on these opportunities. He added that the launch of the Salesforce Startup Program in Singapore comes at a crucial time, providing startups with the platform, tools, and community they need to succeed.
Chan Ih-Ming, Executive Director and Head of DISG, highlighted the importance of collaboration between multinational corporations (MNCs) and local startups in Singapore’s tech ecosystem. He stated that the collaboration with Salesforce will further strengthen this partnership and help Singapore startups unlock new growth opportunities. Sanket Atal, Senior Vice President and Head of Salesforce Startup Program, emphasized Salesforce’s commitment to support the region’s startup ecosystem and drive innovation. He stated that Singapore’s thriving ecosystem and favorable business environment make it an ideal country to roll out the program.
The Salesforce Startup Program in Singapore is the second of its kind, following the program’s launch in India in December 2021. Since its debut, the program has attracted participation from over 200 startups, including Yellow.ai and unicorns such as Darwinbox. Salesforce aims to bring local startups access to a thriving community and platform to reach global audiences and markets, playing a significant role in the region’s startup landscape.